Sport

ENIGMIA SPORT allows to know in real time the popularity, economic valuation, reputation and digital impact of athletes. Soccer clubs, agencies and brands can analyze the public image and compare their evolution with other athletes, identifying strategic opportunities. Track the popularity, personality and values associated with the people you want to plan your campaigns with. 

ENIGMIA SPORT offers comprehensive solutions ranging from player tracking and player popularity analysis to grassroots soccer database management and accurate measurement of sports sponsorships.

This project has been co-financed by the European Union through the European Regional Development Fund (ERDF) and the Regional Government of Extremadura.

• Operation: RESEARCH OF DETECTION ALGORITHMS, POPULARITY ANALYSIS AND PERSONALITY OF FOOTBALL PLAYERS
• Description: Research project that seeks to develop a robust and reliable model, capable of understanding the data sources (structured and unstructured) for the identification and evaluation of the personality and popularity of soccer players, with prospective capacity in the network to identify and evaluate soccer players.
• Objectives: Identification, study and pre-processing of data from public sources and social networks; building data analysis models, selection of KPIs and generation of a system for categorizing soccer players according to popularity and personality.
• Results: Model of popularity and personality analysis of emerging and established soccer players, with predictive and prescriptive character for its subsequent implementation as SaaS.
• Total cost of the operation: 200.000,00€.
• European Union aid: 170.000,00 €.