Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning | Regulatory intelligence, Narratives, News
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…News
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Corporate reputation indicators: which ones really matter and how to measure them | News, #Reputation
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…Read
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Forbes Best Reputation 2026 Spain: How Enigmia has driven market-leading corporate reputation analysis | News, #Reputation
The Forbes Best Reputation 2026 Spain edition, published by Forbes Spain in January 2026, marks a before and after in the evaluation of corporate reputation in our country. In this first edition of the ranking, focused on the 100 companies with the best reputation in Spain, Enigmia has played a key role in the evaluation of...Read
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How to measure a company's reputation: methodology and indicators for assessing reputational impact | News
Corporate reputation has become one of the most important strategic assets for any organization. The decisions of customers, investors, regulators or employees are increasingly influenced by the public perception of a company. However, many organizations still manage reputation intuitively or based on partial impressions.....Read
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What is a Reputational Impact Report (IR) and why has it become a strategic standard? | News, #Reputation
What is a Reputational Impact Report (IR) For years, reputation has been analyzed on the basis of partial metrics: volume of impacts, news clipping, sentiment analysis or rankings without context. These approaches have been useful for describing an organization's public visibility, but they are insufficient to answer a question that is much more important than the...Read
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How to truly measure sports sponsorship: from media impact to reputational and communicative value | Public actors, News
Measuring sports sponsorship solely by impressions, audience, or advertising equivalent is no longer enough. Brands need to understand the reputational impact of an investment, the values it conveys, and the real communicative value it produces. This is the leap that allows us to move from simple exposure to a strategic evaluation of sponsorship. Sports sponsorship is…Read
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What is media clipping and why is it no longer enough to understand your media impact? | News, #Reputation
For years, media monitoring has been one of the most common tools for tracking the presence of a company, brand, or spokesperson in the media. Its function was clear: to compile appearances in print, radio, and television to know where, when, and in what context a particular entity had been mentioned. That…Read
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