Insider

Reports and news

Dual materiality of corporate reputation
Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning | Regulatory intelligence, Narratives, News
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…
Read
now
Corporate reputation indicators:
Corporate reputation indicators: which ones really matter and how to measure them | News, #Reputation
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…
Read
now
The architecture of Talent. Reputation, personality and competitive advantage in professional soccer.
The architecture of talent: how to analyze the reputation and value of public figures with data | Public actors, Reports
How to measure the reputation, popularity and personality of athletes, entrepreneurs, politicians or influencers through data analysis. Discover the approach of The Architecture of Talent and Enigmia Sport.
Read
now
Observatory of Spain's Management Value in the World 2025: global leadership turned into data | Public actors, Reports
The Observatory of the Managerial Value of Spain in the World 2025, promoted by the Conexión España Foundation and developed with Enigmia, demonstrates with empirical evidence that Spanish managerial talent has consolidated itself as a true strategic asset of the country. A rigorous analysis of its impact, reputation and international projection.
Read
now
Forbes Best Reputation 2026 Enigmia
Forbes Best Reputation 2026 Spain: How Enigmia has driven market-leading corporate reputation analysis | News, #Reputation
The Forbes Best Reputation 2026 Spain edition, published by Forbes Spain in January 2026, marks a before and after in the evaluation of corporate reputation in our country. In this first edition of the ranking, focused on the 100 companies with the best reputation in Spain, Enigmia has played a key role in the evaluation of...
Read
now
Advanced media analysis: Learn to differentiate media themes and narratives and measure reputational risk to anticipate crises and make informed strategic decisions.
Themes, narratives and reputational risk in advanced media analysis | News, #Reputation
In the age of information overabundance, knowing that your brand is in the news is no longer enough. The real strategic value lies in understanding how it is being talked about and what stories are resonating with the public. To navigate this environment, it is essential to distinguish between the "noise" of keywords and...
Read
now
Best soccer scouting tool
Best football scouting tool: how to spot talent before the market | Public actors, News
Discover why traditional scouting tools are no longer enough and how to spot young football prospects before the market does with a new approach based on data and publicly available signals. Choosing the best football scouting tool seems, at first glance, to be a matter of data, videos, or league coverage. But…
Read
now
How to measure a company's reputation: methodology and indicators for assessing reputational impact | News
Corporate reputation has become one of the most important strategic assets for any organization. The decisions of customers, investors, regulators or employees are increasingly influenced by the public perception of a company. However, many organizations still manage reputation intuitively or based on partial impressions.....
Read
now
Enigmia's Reputational Impact IR Report
What is a Reputational Impact Report (IR) and why has it become a strategic standard? | News, #Reputation
What is a Reputational Impact Report (IR) For years, reputation has been analyzed on the basis of partial metrics: volume of impacts, news clipping, sentiment analysis or rankings without context. These approaches have been useful for describing an organization's public visibility, but they are insufficient to answer a question that is much more important than the...
Read
now
sports sponsorship
How to truly measure sports sponsorship: from media impact to reputational and communicative value | Public actors, News
Measuring sports sponsorship solely by impressions, audience, or advertising equivalent is no longer enough. Brands need to understand the reputational impact of an investment, the values it conveys, and the real communicative value it produces. This is the leap that allows us to move from simple exposure to a strategic evaluation of sponsorship. Sports sponsorship is…
Read
now
What is media clipping and why is it no longer enough to understand your media impact? | News, #Reputation
For years, media monitoring has been one of the most common tools for tracking the presence of a company, brand, or spokesperson in the media. Its function was clear: to compile appearances in print, radio, and television to know where, when, and in what context a particular entity had been mentioned. That…
Read
now
Corporate reputation: what is it and why does it matter? | News, #Reputation
What is corporate reputation Corporate reputation expresses the perception that different stakeholders -customers, employees, investors, regulators, the media and society- have of an organization. This perception is shaped by multiple elements: the company's track record, strategic decisions, the quality of products and services, institutional behavior...
Read
now

GET ALL THE NEWS

Sign up here to stay up to date with all the latest news.
Legislative alerts Electoral campaigns Press Clipping Corporate communications Content creators Athletes Communication performance Executives ESG Public Figures Media impact Reputational impact Cumulative reputational impact Influencers Artificial intelligence Public Leadership Media monitoring Sponsorship Personality Spokesmen Institutional Relations Candidate reputation Corporate reputation Reputation of executives Online reputation ROI sponsorship Scouting Legislative follow-up Parliamentary monitoring Communication value

Our partnership