Reports and news

The Communications Director's Problem: How to demonstrate that communication adds value to the business
For years, communications departments have grappled with a difficult paradox: their work is increasingly strategic, yet their metrics remain, in many cases, overly operational. The Communications Director (Dircom) plays a crucial role in building trust, protecting the company's reputation, anticipating risks, providing visibility into corporate decisions, and positioning the company...
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Competitive intelligence for B2G public procurement
Enigmia transforms thousands of public contracts into actionable B2G business intelligence. Receive a report with: Available in 24-48 hours. The public market generates thousands of opportunities, but very few companies truly understand how they are competing. Most companies approach public procurement from a fragmented perspective: Enigmia transforms public procurement into a comprehensive analysis…
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Reputation and legitimacy of the innovative pharmaceutical industry
The legitimacy of the innovative pharmaceutical industry 2026 Q1
The innovative pharmaceutical industry occupies a unique position in the public sphere. Its activity is linked to science, health, investment, research, medical innovation, and improving patients' lives. But it also operates in a particularly demanding environment, where regulation, drug pricing, patents, and other factors play a significant role.
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Daily impact reputation
Daily Impact: Enigmia's tool to measure a brand's daily reputational impact
In corporate communications, each day begins with a seemingly simple question: what has been published about us? For years, this question has organized much of the work of communications departments. Daily media monitoring allowed them to review appearances, identify relevant news, and maintain a basic overview of the organization's media presence. But…
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Dual materiality of corporate reputation
Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…
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Corporate reputation indicators:
Corporate reputation indicators: which ones really matter and how to measure them
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…
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The architecture of Talent. Reputation, personality and competitive advantage in professional soccer.
The architecture of talent: how to analyze the reputation and value of public figures with data
How to measure the reputation, popularity and personality of athletes, entrepreneurs, politicians or influencers through data analysis. Discover the approach of The Architecture of Talent and Enigmia Sport.
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Observatory of Spain's Management Value in the World 2025: global leadership turned into data
The Observatory of the Managerial Value of Spain in the World 2025, promoted by the Conexión España Foundation and developed with Enigmia, demonstrates with empirical evidence that Spanish managerial talent has consolidated itself as a true strategic asset of the country. A rigorous analysis of its impact, reputation and international projection.
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Measuring media impact: how to know if your media appearances generate real value
For years, measuring media impact has relied on indicators such as the number of appearances, potential audience, estimated reach, or advertising value equivalent. These metrics remain useful for describing the exposure of a brand, institution, campaign, or sponsorship, but they don't always answer the question…
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Forbes Best Reputation 2026 Enigmia
Forbes Best Reputation 2026 Spain: How Enigmia has driven market-leading corporate reputation analysis
The Forbes Best Reputation 2026 Spain edition, published by Forbes Spain in January 2026, marks a before and after in the evaluation of corporate reputation in our country. In this first edition of the ranking, focused on the 100 companies with the best reputation in Spain, Enigmia has played a key role in the evaluation of...
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Advanced media analysis: Learn to differentiate media themes and narratives and measure reputational risk to anticipate crises and make informed strategic decisions.
Themes, narratives and reputational risk in advanced media analysis
In the age of information overabundance, knowing that your brand is in the news is no longer enough. The real strategic value lies in understanding how it is being talked about and what stories are resonating with the public. To navigate this environment, it is essential to distinguish between the "noise" of keywords and...
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Best soccer scouting tool
Best football scouting tool: how to spot talent before the market
Discover why traditional scouting tools are no longer enough and how to spot young football prospects before the market does with a new approach based on data and publicly available signals. Choosing the best football scouting tool seems, at first glance, to be a matter of data, videos, or league coverage. But…
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