Reputational intelligence to help your communications team work better, faster, and with more discernment

Enigmia Reputation It connects news, social media, and institutional context into a smart dashboard that organizes KPIs, narratives, and competition to generate ready-to-use reports, alerts, benchmarks, talking points, and other deliverables.

We help communications teams work faster, better justify their impact, and act with more context, without replacing their professional judgment. AI accelerates analysis; Enigmia's criteria lend reliability to the results.

Ready to turn your reputational data into useful deliverables?
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It's not an AI that replaces your team. It's a suite that multiplies its work capacity.

Enigmia Reputation helps your team analyze news, networks and institutional context, query your data, detect risks, compare competitors and generate communication deliverables in less time. 

Everything is based on the Enigmia system: proprietary indicators, narratives, dimensions, attributes and traceable evidence configured with expert criteria.
Enigmia Reputation

Does your team know how much is being said about your organization, but not what to do with that information?

Communication teams work under more pressure, with more sources and less time to turn information into decisions.
Too much information and too little ability to turn it into action

News, mentions, networks, competitors, and institutional context generate a constant flow of signals. The problem isn't accessing more data, but knowing which signals matter, what they mean, and what deliverable should come from them.
Reports that arrive late and don't help with the work

Many reports describe what has already happened, but they don't help the team prepare a response, build a case, anticipate a crisis, or explain the impact to management. Enigmia Reputación transforms analysis into actionable tools.
Difficulty in demonstrating the real value of communication work

Communication teams need to explain the impact of their actions, which narratives are building or weakening reputation, and how their position compares to competitors. This requires indicators, context, and evidence.
Discover how Enigmia Reputation works

Reputational Impact: Understand whether a narrative builds or weakens your reputation

The IR helps the Communications Director to explain, with evidence, what reputational impact the public presence of their organization generates.
It's not about counting mentions or measuring sentiment.
The IR allows us to interpret how an organization appears, with what prominence, in what narrative, on what reputational dimension and with what effect on its public position.

The IR integrates five key factors:

  1. Actor and evaluable textual unit
  2. Narrative that is activated
  3. Affected reputational dimension and attribute
  4. The actor's prominence in the content
  5. Normalized visibility and comparative context

This way your team can distinguish between noise, presence, and real reputational impact.

How Enigmia turns a news story into reputational intelligence

Each piece of content is analyzed using a reputational approach: who appears, what is really being said about that person, what narrative is being activated, what dimension is affected, and what impact it generates. The result is not just data: it's actionable information for the communications team.

1

Identify the relevant mentions and extract the fragment that truly affects the organization.

2

Classify the narrative, dimension, and reputational attribute involved.

3

Calculate the impact considering prominence, visibility, and reputational orientation.

4

Add results to see evolution, reputational health, and competitive benchmarking.

5

Turn analysis into deliverables: reports, alerts, talking points, Q&A, summaries, and recommendations.

A dashboard that generates deliverables for your team

Enigmia Reputation connects sources, indicators, and narratives so your team doesn't have to wade through charts. The dashboard organizes information and transforms it into ready-to-use materials for daily communication work.
Enigma Panel

Organize news, networks, institutional context, KPIs, narratives and competition into a single working database for the communications team.
Communication deliverables

Receive expert-supervised analysis without waiting. From individual data to corporate strategic vision.
Ask your data

Consult your reputational information with AI and get answers about news, competitors, narratives, risks, authors, media, or recent developments.
Competitive benchmark

Compare your reputational position against competitors, benchmarks or equivalent actors using the same framework of indicators and narratives.

Three levels for working on reputation with AI and expert judgment

Enigmia Reputación adapts to the way each team works: Core to understand what happened and what is happening; Scope to anticipate what's coming; and Dev to answer complex questions with tailored analysis and tools.

Yesterday and today

CORE

The daily layer to understand your reputational position

Core helps the communications team to know what has happened, what is happening, and how the organization's reputation is evolving against its competitors.

  • Reputational health of the organization.
  • Analysis of news, media and social networks.
  • Competitive benchmarking against defined actors.
  • Media narratives and recent evolution.
  • Ask your data about what happened.
  • Periodic summaries and reports.

Ideal for teams that need to organize the present, save time on reporting, and have a reliable reputational reading to work with every day.

Future

SCOPE

The layer of anticipation to see before it arrives

Scope helps detect emerging narratives, reputational risks, positioning opportunities, and early warning signs in media, social networks, and the institutional context. It's designed so that the team can not only react but also prepare in advance.

  • Detection of emerging narratives.

  • Reputational alerts and changes in context.

  • Monitoring potential crises.

  • Risk analysis in media, networks and institutional environment.

  • Narrative evolution scenarios.

  • Recommendations for anticipating response and positioning.

Ideal for organizations exposed to rapid changes in conversation, media pressure, regulatory sensitivity, or reputational risks that need to be anticipated.

Complex questions

DEV

The advanced layer for complex responses

Dev allows you to adapt Enigmia Reputation to complex questions, custom deliverables, in-depth reputational investigations, and use cases that don't fit a standard panel. It combines AI, data, expert judgment, and custom configuration.

  • Complex questions about reputation, competition, or context.

  • Ad hoc reports and special studies.

  • Q&A and talking points for management or spokespeople.

  • Analysis of ambassadors, leaders, or public figures.

  • Reputational onboarding for new team members.

  • Customized configurations, sources, and deliverables.

  • Expert support for strategic projects.

Ideal for large corporations, institutions, regulated sectors, or teams that need to solve non-standard questions with speed, context, and reliability.

Request a demo of Enigmia Reputation

A suite adaptable to the real challenges of each communications team

Every organization works with different sources, risks, competitors, and narratives. Enigmia Reputación allows you to adapt the analysis and deliverables to the real context of each team: from reputational health and benchmarking to alerts, talking points, and crisis analysis.
Consumer goods and retail

Detect narratives about product, price, quality, sustainability, or customer service. Turn campaigns, launches, and controversies into actionable reports, alerts, and insights for your team.
Public Institutions

It analyzes how policies, announcements, and institutional decisions are interpreted in the media, social networks, and public context. It generates reports, arguments, and alerts to strengthen legitimacy, trust, and responsiveness.
Energy and infrastructure

Follow narratives on energy transition, sustainability, prices, regulation, territory, and investment. Compare your position against competitors and prepare responses to reputational or institutional risks.
Financial and insurance sector

It analyzes trust, solvency, innovation, customer service, and exposure to reputational risks. It transforms public discourse into useful indicators, reports, and arguments for communication, branding, and management.

Start turning your reputation into useful deliverables for your team

Request a personalized demo and discover how Enigmia Reputation can connect your sources, your competitors, and your narratives to generate reports, alerts, benchmarks, Q&A, and talking points.

Our team expertly configures the suite so that AI works on a reliable, traceable foundation, tailored to your specific needs. You retain control. Enigmia accelerates the process.

They Trust Us

Organizations that need to turn public information into strategic decisions.

CONTACT
Grifols Reputation
CONTACT
Let's talk about reputational impact, leadership and public opinion.
We are based in Madrid, but we connect with teams and professionals from all over Europe and Latin America.