Is it possible to understand in depth the competitive communication strategyCan we know your current priorities and evaluate their effectiveness? The answer is yes. With Enigmia Reputation and its advanced media and social media monitoring system, you can get a clear view of your competitors' actions and results in real time.

Real-time notoriety and reputational impact monitoring

Enigmia Reputation specializes in analyzing two key factors for any competitive communication strategy: notoriety e reputational impact. Notoriety measures the visibility and advertising value of the competition in the media (quantitative impact), while reputational impact reveals the control and qualitative resonance of the broadcast message with the public.

This combination allows us to classify the information accurately, creating a "live x-ray" that facilitates the understanding of both our strategy and our company's strategy. competitive communication strategy.

What can you find out about your competitors' communication strategy with Enigmia?

With Enigmia, communication managers can answer key questions about the competition:

• What topics and subtopics is the competition working on?
• What is the visibility and reputational impact of your campaigns and do you get visible results?
• Which media respond best to competitive issues?
• What concepts do the media associate with competition, even if they do not actively work them?
• How do competitors react to our communication campaigns?
• Are there untapped strategic opportunities that we could take advantage of?

This analysis not only allows us to know what the competition is doing, but also to detect emerging issues and unexplored areas in which our brand could stand out.

Key metrics for analyzing competitors' communication strategy

Below, we explore three key metrics offered by Enigmia for competitive communication analysis:

1. Performance of topics in the competitive communication strategy

With Enigmia, you can identify and visualize the topics covered by your competitors in the media and social networks. This analysis reveals:

• High intensity topics in the competition's communication strategy.
• Topics that competitors work on but do not generate impact.
• Issues ignored by competitors in their communication.
• Unaddressed issues that could represent an opportunity for our brand.

This approach not only allows you to understand your competitors' communication strategy, but also to detect emerging issues and unexplored areas.

Ranking of notoriety and reputational impact by competitor.

Enigmia's Reputational Index (RI) is a unique tool that measures the effectiveness of each competitor's communication strategy in terms of reputation. With this metric, you can:

• Know which competitor has the greatest reputational impact on leadership.
• Evaluate which specific attributes, such as sustainability, earn a higher IR.

Thanks to this assessment, communication managers can adjust their strategy to compete on the same attributes that stand out in the competition or explore other differentiators.

3. What channels and media are used by the competition

Enigmia's analysis also allows you to observe which media outlets and journalists provide the most coverage of the competition, as well as the tone used. With this information you can:

• Which media outlets and journalists are most favorable in their coverage of competition issues?
• Which media do my competitors choose for their priority messages?
• What media strategy should I follow to gain visibility on key issues for my organization?

Seize opportunities with Enigmia Reputation

For communication managers, understanding the communication strategy is crucial for informed decision making and maintain a competitive advantage. Enigmia Reputation offers advanced tools to perform an exhaustive analysis in real time, allowing a more agile and effective approach.

Analizing notoriety and reputational impact This allows us to improve control over the public narrative, adjust messages and take advantage of strategic opportunities that our competitors have not explored.

Request an Enigmia Reputation Demo and discover how our competitive intelligence can transform your business competitive communication strategy.