#Reputation

Reputation and legitimacy of the innovative pharmaceutical industry
The legitimacy of the innovative pharmaceutical industry 2026 Q1
The innovative pharmaceutical industry occupies a unique position in the public sphere. Its activity is linked to science, health, investment, research, medical innovation, and improving patients' lives. But it also operates in a particularly demanding environment, where regulation, drug pricing, patents, and other factors play a significant role.
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Corporate reputation indicators:
Corporate reputation indicators: which ones really matter and how to measure them
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…
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Forbes Best Reputation 2026 Enigmia
Forbes Best Reputation 2026 Spain: How Enigmia has driven market-leading corporate reputation analysis
The Forbes Best Reputation 2026 Spain edition, published by Forbes Spain in January 2026, marks a before and after in the evaluation of corporate reputation in our country. In this first edition of the ranking, focused on the 100 companies with the best reputation in Spain, Enigmia has played a key role in the evaluation of...
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Advanced media analysis: Learn to differentiate media themes and narratives and measure reputational risk to anticipate crises and make informed strategic decisions.
Themes, narratives and reputational risk in advanced media analysis
In the age of information overabundance, knowing that your brand is in the news is no longer enough. The real strategic value lies in understanding how it is being talked about and what stories are resonating with the public. To navigate this environment, it is essential to distinguish between the "noise" of keywords and...
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Enigmia's Reputational Impact IR Report
What is a Reputational Impact Report (IR) and why has it become a strategic standard?
What is a Reputational Impact Report (IR) For years, reputation has been analyzed on the basis of partial metrics: volume of impacts, news clipping, sentiment analysis or rankings without context. These approaches have been useful for describing an organization's public visibility, but they are insufficient to answer a question that is much more important than the...
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What is media clipping and why is it no longer enough to understand your media impact?
For years, media monitoring has been one of the most common tools for tracking the presence of a company, brand, or spokesperson in the media. Its function was clear: to compile appearances in print, radio, and television to know where, when, and in what context a particular entity had been mentioned. That…
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Corporate reputation: what is it and why does it matter?
What is corporate reputation Corporate reputation expresses the perception that different stakeholders -customers, employees, investors, regulators, the media and society- have of an organization. This perception is shaped by multiple elements: the company's track record, strategic decisions, the quality of products and services, institutional behavior...
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Media analysis: what it is, what it's for, and how it helps us understand public space
What is media analysis, what is its purpose in communication and reputation, and how to turn news coverage into useful knowledge for making better decisions.
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Reputation and AI - Artificial intelligence to measure reputation
How AI improves reputation: from monitoring to reputational intelligence
An organization's reputation is no longer built solely on what it communicates. It is also built on how its decisions, spokespeople, results, crises, silences, and actions are interpreted in the public sphere. Media outlets, social networks, industry debates, institutional discourse, digital communities, and stakeholders...
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