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Generative AI and advertising, the formula for irresistible campaigns | News
Advertising has always been one step ahead. Its DNA is imprinted with the urgency to adapt, to read trends, to anticipate what others can only guess at. So it is not surprising that generative AI has found in this field a fertile, dynamic space full of possibilities. Today it is not just a matter of...
Generative AI and advertising for irresistible campaigns
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Soccer scouting: keys, what it is and how it is transforming player analysis | News
Soccer scouting has evolved from an activity based on manual observation to a detailed and digitized process, where data and technology play a key role. It is a key practice for discovering new talent, analyzing player performance and helping clubs make sound strategic decisions.....
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Online reputation: keys to manage it effectively | News
In today's digital age, online reputation is a critical asset for any company, brand or individual. As more users and consumers rely on the internet for information about products, services or professionals, maintaining a positive online image has become a priority. This article will show you why...
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How are audience levels measured? | News
Measuring audience levels is a critical aspect in various sectors, especially in media, advertising and marketing. Knowing how many people consume a given content, how they do it and what impact it has on their behavior is essential to optimize strategies and maximize return on investment (ROI). In...
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How to measure sports sponsorships: keys and tools | News
Sports sponsorship is one of the most effective strategies for connecting brands with global audiences. However, to maximize return on investment (ROI) and ensure the success of the partnership, it is essential to measure its effectiveness accurately. In this article, we'll look at how to measure sports sponsorships using a variety of keys and tools, which...
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Electoral campaigns with Artificial Intelligence | News
Artificial intelligence (AI) is emerging as a transformative driver in numerous sectors, and the political world is not far behind. As election campaigns become more competitive and the electorate more informed, the need to employ advanced technology becomes indispensable. In this context, artificial intelligence is not only optimizing...
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How to analyze a soccer match? | News
Analyzing a soccer match effectively is essential for coaches, analysts, journalists and fans who want to understand the game in more depth. A complete analysis goes beyond basic statistics; it involves observing tactical, technical, physical and emotional details that occur during the match. Below, we explain the most important...
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Audience localization: strategies and benefits | News
Audience localization is a key strategy in digital marketing that consists of adapting content, messages and campaigns to the characteristics and particularities of specific audiences according to their geographic location. This technique allows brands to connect more effectively with users, personalizing their actions to maximize impact. In this...
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Artificial Intelligence in the legal sector: a transformation on the move | News
Artificial Intelligence (AI) has begun to significantly transform the legal sector, bringing technological solutions that optimize processes, reduce costs and increase efficiency. Although law has historically been a conservative and change-averse industry, the adoption of AI is revolutionizing the way in which lawyers, lawyers, legal...
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What is clipping and what is it used for in the press, radio and television? | News
What is clipping and what is it used for in the press, radio and television Clipping is an essential practice in the world of public relations and media monitoring. It refers to the process of collecting and analyzing the mentions of a brand, company or person in the different media. This...
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