¿Qué es un Informe de Impacto Reputacional (IR) y por qué se ha convertido en un estándar estratégico? | News, #Reputation
Durante años, la reputación se ha analizado a partir de métricas parciales: volumen de impactos, clipping de noticias, sentimiento positivo o negativo, rankings sin contexto. Estos enfoques han sido útiles para describir la visibilidad, pero insuficientes para responder a la pregunta verdaderamente relevante para una organización o institución: ¿qué impacto real tienen las narrativas públicas…Focus on business strategy
Artificial Intelligence and Big Data to solve specific corporate challenges.
ENIGMIA-CORE
Enigmia Core© is a model of Artificial Intelligence with which we interpret large volumes of information and personalize it so you can make decisions in intelligence, communications, and marketing.
- News
- RR.SS.
- Legislative Chambers
- Telco data
- Open data
- First party data
- Text
- Image
- Audio
- Video
E-Core
IA
IA
- Classification
- Interpretation
- Weighting
- Visualization
- AI Assistant
- #Reputation
- Legislative
- Data Lake
- #people
- Contact Center
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CONTACT
Industries We Serve
Enigma generates relevant information to make decisions in any field. Our experience gives us a broad perspective on strategic sectors—whether they have ambitious business plans or high public exposure.
#Reputation
AI to analyze your company’s reputation in real time, just as you would.
#Reputation
AI to analyze the Reputational Impact of your company in real time, just as you would.
- Secure your strategy on a day-to-day basis
- Analyze all your own and your competitors' data
- Answer your questions intelligently
- Get the data to secure your decisions
- Analyze your reputational impact on your stakeholders
- Forget manual processing
- Multi-language and global
LEGISLATIVE
Immediate alerts on legislative processes anywhere in the world.
LEGISLATIVE
Immediate alerts on legislative processes anywhere in the world.
- Legislative Chambers
- Parliamentary agendas
- Session diaries
- Official gazettes
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Name
COMPANY
DATA LAKE
To know the physical and digital behavior of Spaniards in real time.
DATA LAKE
To know the physical and digital behavior of Spaniards in real time.
- Physical and digital localization of your target audience
- Detailed analysis of your buyer and competitor profiles
- Ensures what to do, where and with whom.
30%
30%
of the population of Spain and Portugal
80%
16 Mill.
of cell phones
55%
5 Mill.
of households
15%
1 Mill.
of televisions
90%
5 MM.
Daily navigations
A different and unique way of studying the market, with sampling errors tending to 0% and with a capacity to go further than ever before!
MARKET STUDIES
ECONOMIC QUANTIFICATION
ADVERTISING PLANNING
DATA ENRICHMENT
AUDIENCE AND PUBLIC PROFILING
Reported and inferred data
by Telco behavior:
PROFILE
GEO DATA
BEHAVIOR
PURCHASING
MEDIA
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PEOPLE
Popularity, personality and values associated with executives, public figures and influencers.
PEOPLE
Popularity, personality and values associated with executives, public figures and influencers.
- Contextualized popularity
- Associated values
- Personality traits
- Evolution of popularity
- Search for public figures
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Our partnership
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Name
COMPANY