Results for "Telecommunications

people-based measurement
People-based measurement: towards a new way of understanding audiences | News
In the era of personalization and data, people-based measurement emerges as a necessary evolution from traditional audience analysis methods. This approach focuses not only on the volume of interactions or impacts, but also on who is behind the data, how they act and why they take...
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What is Data Governance and what is it for?
What is Data Governance and what is it for? | News
Data Governance, also known as Data Governance, has become an essential component for those organizations that wish to advance in their digital transformation and improve their competitiveness. In a world where data has been consolidated as a critical asset, the need to establish clear policies, processes and roles on its management has become an essential...
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company data value
Why the value of data defines the success of modern businesses | News
A company's ability to compete, grow and innovate depends increasingly on an intangible but crucial asset: data. It is no longer just a matter of having information, but of knowing how to obtain it, cross-reference it, interpret it and convert it into high-impact decisions. In an environment where speed, personalization and anticipation...
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Keys to brand communication | News
Brand communication is one of the fundamental pillars for any business seeking to build a solid identity and connect emotionally with its target audience. A well-defined communication strategy not only improves the perception and reputation of the company, but also positions it as a benchmark in its sector. A...
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How to measure influence in social networks | News
In the digital age, social media has transformed the way people interact, consume content and influence the decisions of others. For companies, brands and personalities, the power to influence on social networks has become an essential asset. However, measuring influence on social networks is not a...
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What is a data lake and what is it used for in telecommunications? | News
In the information age, telecommunications companies face the challenge of managing huge volumes of data. A data lake is presented as an efficient solution to store, process and analyze this data effectively. In this article, we will explore what a data lake is, its characteristics and its relevance in the telecommunications sector....
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