News

¿Qué es un Informe de Impacto Reputacional (IR) y por qué se ha convertido en un estándar estratégico? | News, #Reputation
Durante años, la reputación se ha analizado a partir de métricas parciales: volumen de impactos, clipping de noticias, sentimiento positivo o negativo, rankings sin contexto. Estos enfoques han sido útiles para describir la visibilidad, pero insuficientes para responder a la pregunta verdaderamente relevante para una organización o institución: ¿qué impacto real tienen las narrativas públicas…
Informe de Impacto Reputacional IR de Enigmia
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social listening with artificial intelligence or AI
How to apply social listening of your brand in the age of Artificial Intelligence | News
Brands no longer have absolute control over what is said about them. Today, the conversation is fragmented, spontaneous and often in real time. And if a brand doesn't listen, it simply doesn't exist in that conversation. But listening no longer means counting mentions or measuring likes. Listening, in this new...
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Behavioral prediction with Machine Learning: how to anticipate the customer
Machine Learning in customer behavior prediction | News
Anticipate. That's the new verb leading the most competitive strategies in the market. In an environment where every click counts and every customer can leave with the competition with a single gesture, predicting their behavior has become more than an advantage: it is an operational necessity. This is where Machine Learning comes into play, the...
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people-based measurement
People-based measurement: towards a new way of understanding audiences | News
In the era of personalization and data, people-based measurement emerges as a necessary evolution from traditional audience analysis methods. This approach focuses not only on the volume of interactions or impacts, but also on who is behind the data, how they act and why they take...
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Top 10 Data Providers 2025 | News
The growing importance of data in the business world has led many organizations to seek out vendors that offer effective solutions for collecting, analyzing and visualizing information. As companies compete to stay relevant, data quality and accessibility are more critical than ever. In this context,...
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What is Data Governance and what is it for?
What is Data Governance and what is it for? | News
Data Governance, also known as Data Governance, has become an essential component for those organizations that wish to advance in their digital transformation and improve their competitiveness. In a world where data has been consolidated as a critical asset, the need to establish clear policies, processes and roles on its management has become an essential...
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company data value
Why the value of data defines the success of modern businesses | News
A company's ability to compete, grow and innovate depends increasingly on an intangible but crucial asset: data. It is no longer just a matter of having information, but of knowing how to obtain it, cross-reference it, interpret it and convert it into high-impact decisions. In an environment where speed, personalization and anticipation...
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Legislative monitoring program
Legislative tracking program: real-time monitoring and analysis | News
In a hyper-connected political ecosystem, where institutional decisions can directly affect entire sectors in a matter of days, legislative monitoring is no longer a complementary task: it is a central axis of any institutional relations, lobbying or compliance strategy. Being informed is not enough. Today, organizations need legislative monitoring in order to...
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A must-have tool for every lobbyist
A must-have tool for every lobbyist | News
Political influence is no longer built only in offices, nor is it sustained solely by personal relationships. In 2025, lobbyists seeking to represent interests to governments and institutions need a real technological edge. That advantage is called Enigmia Core, a tool designed specifically for lobby management, with an approach based...
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Customize messages
Personalizing messages: the key to truly connect with your customers | News
The art of personalizing messages goes far beyond putting a name on an email. It's about connecting with the emotions, context and real needs of each customer. Today, personalization is not optional: it is the standard for brands that want to differentiate, build loyalty and convert. In this guide you will learn...
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