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Keys to improve user experience | News
Today the challenge is not only to attract visitors but to offer an environment where people want to stay. Improving user experience is not a design whim or a fad, it is a strategic piece for any organization that understands how decisions are made in digital. Maybe your website...
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Tracking up-and-coming players: the new era of scouting | News
Talent scouting has traditionally been a process based on the experience and intuition of scouts. Soccer legends were discovered on local fields, where an expert eye recognized their potential based on technical and physical skills. However, modern soccer has taken this process to a whole new level...
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How to measure agent performance in an AI-enabled call center | News
Artificial intelligence (AI) has revolutionized the way companies manage and optimize their operations. In call centers, where efficiency and service quality are crucial, AI has opened up new possibilities for measuring and improving agent performance. This type of technology makes it possible not only to automate tasks...
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Audience profiling: keys to digital marketing | News
Successful digital marketing depends not only on creating good products or services, but also on knowing who you are offering them to. This is where audience profiling comes into play, a detailed representation of the groups of potential or actual customers a brand wants to reach. Creating accurate profiles allows...
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Improved legislative tracking tools | News
In an environment where regulations and laws are constantly changing, efficient legislative monitoring tools have become essential for companies, organizations and professionals. These tools allow them to keep abreast of new regulations, updates and changes that may affect operations or decision making. Throughout this article, we will explore...
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How to measure influence in social networks | News
In the digital age, social media has transformed the way people interact, consume content and influence the decisions of others. For companies, brands and personalities, the power to influence on social networks has become an essential asset. However, measuring influence on social networks is not a...
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Merging Cyber Intelligence and Artificial Intelligence: The Future of Enterprise Security | News
In an increasingly digital and globalized business environment, cyber threats are multiplying and evolving at an unprecedented rate. Attacks on information systems, data theft, corporate espionage and operational disruption are just some of the ways in which companies can be vulnerable. Faced with...
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Election planning with AI: a complete guide | News
Election planning is a crucial process for the success of any political campaign. With the increasing complexity of the political environment and the diversity of tools available, artificial intelligence (AI) has become an indispensable ally. This guide explores how AI can transform election planning, offering strategies to optimize campaigns, understand...
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Knowing who will be the best soccer player in 2024 thanks to AI | News
Artificial intelligence (AI) has begun to play a key role in predicting and analyzing performance in a variety of industries, and soccer is no exception. As we move into 2024, the question of who will be the best footballer of the year is of great interest to fans, analysts and clubs alike.....
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What is audience profiling and steps to do it. Examples | News
Audience profiling is a fundamental tool for any effective marketing strategy. Understanding who your potential consumers are, their interests and behaviors allows brands to personalize their messages and optimize their efforts. In this article, we will explore what an audience profile is, how to build it in clear steps and some practical examples. 1....
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