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Keys to improve user experience | News
Today the challenge is not only to attract visitors but to offer an environment where people want to stay. Improving user experience is not a design whim or a fad, it is a strategic piece for any organization that understands how decisions are made in digital. Maybe your website...
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How AI improves your online reputation | News
How AI improves your online reputation In an increasingly digital world, the online reputation of a brand or individual is crucial to its success. Artificial Intelligence has emerged as a powerful tool to manage and improve online reputation, providing more accurate analytics and proactive solutions to address threats. AI...
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Reputation of electoral candidates: analysis and strategies | News
In the political arena, the reputation of an electoral candidate plays a crucial role in public perception and, ultimately, in electoral results. The image voters have of a candidate is not only based on their policy proposals, but also on their personality, their past actions and how they handle their...
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The young revelation players of the 2024/2025 season in La Liga | News
The Spanish La Liga, known for its rich history and for being a hotbed of talent, introduces new players every season who make their mark on world soccer. In this 2024/2025 season, we have seen the emergence of several young talents that have captured the attention of fans and pundits alike. Below, we present you with a...
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The best research tools for election campaigns | News
The best research tools for election campaigns Today's election campaigns depend on extensive research and the ability to analyze large amounts of data. From voter behavior analysis to personalized communication strategy, having the best tools is critical to ensure the success of a campaign....
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Keys to have all the information from your call center | News
In the digital era, efficient call center management depends not only on agent performance, but also on the ability to collect, analyze and use all the information generated in real time. Detailed information on customers, team performance and workflows is essential to improve...
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Audience building for effective marketing campaigns | News
Creating targeted audiences is one of the cornerstones for the success of any digital marketing campaign. By segmenting consumers correctly, brands can personalize their messages, maximize the impact of their marketing efforts and improve return on investment (ROI). Developing well-defined audiences allows brands to...
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Tracking method for senate, congress and parliament | News
Monitoring method for Senate, Congress and Parliament Having a legislative monitoring method is a fundamental activity for companies, organizations, and citizens interested in understanding and anticipating changes in laws and regulations. This process involves monitoring the legislative activities of institutions such as the Senate, Congress and Parliament, with the objective of...
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NIS2 compliance: everything you need to know | News
NIS2 compliance: everything you need to know The European Union's NIS2 (Network and Information Security) directive is a set of measures focused on improving cybersecurity in essential sectors, such as transport, energy, healthcare, and digital infrastructure. With its adoption, European companies and institutions are obliged to...
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Tracking up-and-coming players: the new era of scouting | News
Talent scouting has traditionally been a process based on the experience and intuition of scouts. Soccer legends were discovered on local fields, where an expert eye recognized their potential based on technical and physical skills. However, modern soccer has taken this process to a whole new level...
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