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Generative AI and advertising, the formula for irresistible campaigns | News
Advertising has always been one step ahead. Its DNA is imprinted with the urgency to adapt, to read trends, to anticipate what others can only guess at. So it is not surprising that generative AI has found in this field a fertile, dynamic space full of possibilities. Today it is not just a matter of...
Generative AI and advertising for irresistible campaigns
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What is clipping and what is it used for in the press, radio and television? | News
What is clipping and what is it used for in the press, radio and television Clipping is an essential practice in the world of public relations and media monitoring. It refers to the process of collecting and analyzing the mentions of a brand, company or person in the different media. This...
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How AI improves your online reputation | News
How AI improves your online reputation In an increasingly digital world, the online reputation of a brand or individual is crucial to its success. Artificial Intelligence has emerged as a powerful tool to manage and improve online reputation, providing more accurate analytics and proactive solutions to address threats. AI...
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Reputation of electoral candidates: analysis and strategies | News
In the political arena, the reputation of an electoral candidate plays a crucial role in public perception and, ultimately, in electoral results. The image voters have of a candidate is not only based on their policy proposals, but also on their personality, their past actions and how they handle their...
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The young revelation players of the 2024/2025 season in La Liga | News
The Spanish La Liga, known for its rich history and for being a hotbed of talent, introduces new players every season who make their mark on world soccer. In this 2024/2025 season, we have seen the emergence of several young talents that have captured the attention of fans and pundits alike. Below, we present you with a...
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The best research tools for election campaigns | News
The best research tools for election campaigns Today's election campaigns depend on extensive research and the ability to analyze large amounts of data. From voter behavior analysis to personalized communication strategy, having the best tools is critical to ensure the success of a campaign....
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Keys to have all the information from your call center | News
In the digital era, efficient call center management depends not only on agent performance, but also on the ability to collect, analyze and use all the information generated in real time. Detailed information on customers, team performance and workflows is essential to improve...
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Audience building for effective marketing campaigns | News
Creating targeted audiences is one of the cornerstones for the success of any digital marketing campaign. By segmenting consumers correctly, brands can personalize their messages, maximize the impact of their marketing efforts and improve return on investment (ROI). Developing well-defined audiences allows brands to...
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Tracking method for senate, congress and parliament | News
Monitoring method for Senate, Congress and Parliament Having a legislative monitoring method is a fundamental activity for companies, organizations, and citizens interested in understanding and anticipating changes in laws and regulations. This process involves monitoring the legislative activities of institutions such as the Senate, Congress and Parliament, with the objective of...
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NIS2 compliance: everything you need to know | News
NIS2 compliance: everything you need to know The European Union's NIS2 (Network and Information Security) directive is a set of measures focused on improving cybersecurity in essential sectors, such as transport, energy, healthcare, and digital infrastructure. With its adoption, European companies and institutions are obliged to...
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