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How to measure a company's reputation: methodology and indicators for assessing reputational impact | News
Corporate reputation has become one of the most important strategic assets for any organization. The decisions of customers, investors, regulators or employees are increasingly influenced by the public perception of a company. However, many organizations still manage reputation intuitively or based on partial impressions.....
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What does a press clipping consist of? | News
Press clipping is a communication tool used to collect and analyze the mentions that a media outlet makes about a company, brand, person or specific topic. This process is fundamental to monitor reputation and measure the impact of a communication strategy in the media. For many companies, monitoring...
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Discover your competitors' communication strategy | News
Is it possible to understand your competitor's communication strategy in depth; can we understand their current priorities and evaluate their effectiveness? The answer is yes. With Enigmia Reputation and its advanced media and social media monitoring system, you can get a clear view of your competitors' actions and results in real time...
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Artificial Intelligence applied in Business Communication | News
Artificial intelligence (AI) applied to business communication has revolutionized multiple aspects of business operations, and communication is no exception. In an environment where companies must respond quickly to the changing needs of audiences, AI becomes a key ally to optimize communication, personalize messages, and...
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Soccer scouting: keys, what it is and how it is transforming player analysis | News
Soccer scouting has evolved from an activity based on manual observation to a detailed and digitized process, where data and technology play a key role. It is a key practice for discovering new talent, analyzing player performance and helping clubs make sound strategic decisions.....
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Online reputation: keys to manage it effectively | News
In today's digital age, online reputation is a critical asset for any company, brand or individual. As more users and consumers rely on the internet for information about products, services or professionals, maintaining a positive online image has become a priority. This article will show you why...
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How to measure sports sponsorships: keys and tools | News
Sports sponsorship is one of the most effective strategies for connecting brands with global audiences. However, to maximize return on investment (ROI) and ensure the success of the partnership, it is essential to measure its effectiveness accurately. In this article, we'll look at how to measure sports sponsorships using a variety of keys and tools, which...
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Electoral campaigns with Artificial Intelligence | News
Artificial intelligence (AI) is emerging as a transformative driver in numerous sectors, and the political world is not far behind. As election campaigns become more competitive and the electorate more informed, the need to employ advanced technology becomes indispensable. In this context, artificial intelligence is not only optimizing...
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Artificial Intelligence in the legal sector: a transformation on the move | News
Artificial Intelligence (AI) has begun to significantly transform the legal sector, bringing technological solutions that optimize processes, reduce costs and increase efficiency. Although law has historically been a conservative and change-averse industry, the adoption of AI is revolutionizing the way in which lawyers, lawyers, legal...
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What is clipping and what is it used for in the press, radio and television? | News
What is clipping and what is it used for in the press, radio and television Clipping is an essential practice in the world of public relations and media monitoring. It refers to the process of collecting and analyzing the mentions of a brand, company or person in the different media. This...
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