News

Risk quantification and analysis for effective decision making | News
Risk quantification is one of the most important analyses in any size company. When we talk about risk, we often make the mistake of thinking only of financial losses or regulatory compliance problems, but the reality is that risk is much broader than that, because it can be a...
Risk quantification
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people-based measurement
People-based measurement: towards a new way of understanding audiences | News
In the era of personalization and data, people-based measurement emerges as a necessary evolution from traditional audience analysis methods. This approach focuses not only on the volume of interactions or impacts, but also on who is behind the data, how they act and why they take...
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Top 10 Data Providers 2025 | News
The growing importance of data in the business world has led many organizations to seek out vendors that offer effective solutions for collecting, analyzing and visualizing information. As companies compete to stay relevant, data quality and accessibility are more critical than ever. In this context,...
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What is Data Governance and what is it for?
What is Data Governance and what is it for? | News
Data Governance, also known as Data Governance, has become an essential component for those organizations that wish to advance in their digital transformation and improve their competitiveness. In a world where data has been consolidated as a critical asset, the need to establish clear policies, processes and roles on its management has become an essential...
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company data value
Why the value of data defines the success of modern businesses | News
A company's ability to compete, grow and innovate depends increasingly on an intangible but crucial asset: data. It is no longer just a matter of having information, but of knowing how to obtain it, cross-reference it, interpret it and convert it into high-impact decisions. In an environment where speed, personalization and anticipation...
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Legislative monitoring program
Legislative tracking program: real-time monitoring and analysis | News
In a hyper-connected political ecosystem, where institutional decisions can directly affect entire sectors in a matter of days, legislative monitoring is no longer a complementary task: it is a central axis of any institutional relations, lobbying or compliance strategy. Being informed is not enough. Today, organizations need legislative monitoring in order to...
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A must-have tool for every lobbyist
A must-have tool for every lobbyist | News
Political influence is no longer built only in offices, nor is it sustained solely by personal relationships. In 2025, lobbyists seeking to represent interests to governments and institutions need a real technological edge. That advantage is called Enigmia Core, a tool designed specifically for lobby management, with an approach based...
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Customize messages
Personalizing messages: the key to truly connect with your customers | News
The art of personalizing messages goes far beyond putting a name on an email. It's about connecting with the emotions, context and real needs of each customer. Today, personalization is not optional: it is the standard for brands that want to differentiate, build loyalty and convert. In this guide you will learn...
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ia advertising bells
With AI in advertising campaigns you will achieve unprecedented optimization and personalization. | News
Digital transformation has transformed artificial intelligence in advertising from a futuristic promise to an essential tool. From large corporations to SMEs, the incorporation of algorithms makes it possible to optimize campaigns, generate creative content at scale and offer hyper-personalized experiences to the consumer. This technology not only automates processes, but also redefines the way in which...
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How to manage the online reputation of companies once you have measured their status | News
Después de evaluar la reputación online de tu empresa, es fundamental actuar con rapidez para gestionar los aspectos positivos y abordar los negativos. El objetivo no es solo mejorar la percepción pública, sino también mantener una relación sólida y transparente con tu audiencia. A continuación, te presentamos algunas estrategias clave para gestionar tu reputación online…
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