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Embedding: the key tool for analyzing human language
It is crucial for a company to have the necessary resources to analyze language in a digital era such as the one we are living in. No one should be satisfied with analyzing language in a superficial and distant way, since every comment or mention can have a considerable impact on corporate reputation. It is necessary to know how to understand and analyze...
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Artificial intelligence in institutional relations
How Artificial Intelligence is revolutionizing institutional relations and corporate reputation
Institutional relationship management with artificial intelligence is undergoing a profound and driven transformation. The techniques of the past have become outdated where the focus was exclusively on contact agendas, press releases or formal meetings. Today, organizations must navigate a hyper-connected, changing and information-saturated environment, where every move, every word and every action is a...
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Online Reputation Management: What it is, why it matters and how to know if you're at risk
Online Reputation Management: What it is, why it matters and how to know if you're at risk
Without a doubt, the way others perceive your brand online carries more weight than ever. It's not just about what you post, but what others say about you. Google reviews, social media comments, blog posts, even a simple tweet with bad intentions can trigger...
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social listening with artificial intelligence or AI
How to apply social listening of your brand in the age of Artificial Intelligence
Brands no longer have absolute control over what is said about them. Today, the conversation is fragmented, spontaneous and often in real time. And if a brand doesn't listen, it simply doesn't exist in that conversation. But listening no longer means counting mentions or measuring likes. Listening, in this new...
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What is Data Governance and what is it for?
What is Data Governance and what is it for?
Data Governance, also known as Data Governance, has become an essential component for those organizations that wish to advance in their digital transformation and improve their competitiveness. In a world where data has been consolidated as a critical asset, the need to establish clear policies, processes and roles on its management has become an essential...
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Legislative monitoring program
Legislative tracking program: real-time monitoring and analysis
In a hyper-connected political ecosystem, where institutional decisions can directly affect entire sectors in a matter of days, legislative monitoring is no longer a complementary task: it is a central axis of any institutional relations, lobbying or compliance strategy. Being informed is not enough. Today, organizations need legislative monitoring in order to...
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A must-have tool for every lobbyist
A must-have tool for every lobbyist
Political influence is no longer built only in offices, nor is it sustained solely by personal relationships. In 2025, lobbyists seeking to represent interests to governments and institutions need a real technological edge. That advantage is called Enigmia Core, a tool designed specifically for lobby management, with an approach based...
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How to manage the online reputation of companies once you have measured their status
After assessing your company's online reputation, it is essential to act quickly to manage the positive aspects and address the negative ones. The goal is not only to improve public perception, but also to maintain a strong and transparent relationship with your audience. Here are some key strategies for managing your online reputation...
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How ENIGMIA has analyzed a decade of King Felipe VI's impact on Spain
Report examining the impact, popularity and reputation of the reign of Felipe VI of Spain. An innovative approach with Big Data and Artificial Intelligence at the service of reputational analysis.
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