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sports sponsorship
How to truly measure sports sponsorship: from media impact to reputational and communicative value
Measuring sports sponsorship solely by impressions, audience, or advertising equivalent is no longer enough. Brands need to understand the reputational impact of an investment, the values it conveys, and the real communicative value it produces. This is the leap that allows us to move from simple exposure to a strategic evaluation of sponsorship. Sports sponsorship is…
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What is media clipping and why is it no longer enough to understand your media impact?
For years, media monitoring has been one of the most common tools for tracking the presence of a company, brand, or spokesperson in the media. Its function was clear: to compile appearances in print, radio, and television to know where, when, and in what context a particular entity had been mentioned. That…
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Corporate reputation: what is it and why does it matter?
What is corporate reputation Corporate reputation expresses the perception that different stakeholders -customers, employees, investors, regulators, the media and society- have of an organization. This perception is shaped by multiple elements: the company's track record, strategic decisions, the quality of products and services, institutional behavior...
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Media analysis: what it is, what it's for, and how it helps us understand public space
What is media analysis, what is its purpose in communication and reputation, and how to turn news coverage into useful knowledge for making better decisions.
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What is football scouting: how it works, why it's changing, and what comes next
Talking about football scouting is, in essence, talking about one of the most crucial activities in the entire sports industry. Before a player signs for a big club, before an agency adds them to its portfolio, before a team invests in their development, or before an investor has a hunch…
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Reputation and AI - Artificial intelligence to measure reputation
How AI improves reputation: from monitoring to reputational intelligence
An organization's reputation is no longer built solely on what it communicates. It is also built on how its decisions, spokespeople, results, crises, silences, and actions are interpreted in the public sphere. Media outlets, social networks, industry debates, institutional discourse, digital communities, and stakeholders...
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Risk quantification
Risk quantification and analysis for effective decision making
Risk quantification is one of the most important analyses in any size company. When we talk about risk, we often make the mistake of thinking only of financial losses or regulatory compliance problems, but the reality is that risk is much broader than that, because it can be a...
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automated European legislative alerts
How to stay informed with automated European legislative alerts
The regulatory environment in Europe is changing faster than many organizations can cope with. It's not just about big laws making headlines. Hundreds of amendments, drafts and proposals are debated every week in national legislative chambers, European commissions and bodies that, without making a sound, can completely transform an industry. The...
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tool for monitoring parliamentarians and senators
Enigma, the tool for monitoring parliamentarians and senators
Understanding what goes on inside parliaments and senates is no longer just a matter of institutional transparency. For companies, organizations, lobbies and institutional relations departments, anticipating a legislative change can make the difference between success or a strategic setback. In this context, having a tool for monitoring legislative...
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