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How to stay informed with automated European legislative alerts | News
The regulatory environment in Europe is changing faster than many organizations can cope with. It's not just about big laws making headlines. Hundreds of amendments, drafts and proposals are debated every week in national legislative chambers, European commissions and bodies that, without making a sound, can completely transform an industry. The...
automated European legislative alerts
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Keys to brand communication | News
Brand communication is one of the fundamental pillars for any business seeking to build a solid identity and connect emotionally with its target audience. A well-defined communication strategy not only improves the perception and reputation of the company, but also positions it as a benchmark in its sector. A...
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5 communication trends for 2025 | News
Communication is constantly evolving and, with the arrival of 2025, significant changes are anticipated that will transform the way people and brands interact. Technology, consumer behaviors and new digital platforms are shaping a scenario full of opportunities and challenges. Experts agree that adapting...
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What does a press clipping consist of? | News
Press clipping is a communication tool used to collect and analyze the mentions that a media outlet makes about a company, brand, person or specific topic. This process is fundamental to monitor reputation and measure the impact of a communication strategy in the media. For many companies, monitoring...
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Corporate Reputation: Definition, importance and how to manage it | News
¿Qué es la reputación corporativa? La reputación corporativa es la percepción general que tienen los diferentes grupos de interés —clientes, empleados, inversores y la sociedad en general— sobre una empresa. Esta percepción se construye a partir de sus experiencias, las acciones de la organización y la imagen y valores que la empresa proyecta de manera…
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Product strategies: How to get development processes right thanks to AI | News
Artificial intelligence (AI) has revolutionized product development and strategies in various industries, transforming traditional processes into advanced and highly optimized systems. Thanks to AI, companies can now analyze large volumes of data in real time, forecast consumer trends, adapt products to customer expectations and reduce costs....
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Discover your competitors' communication strategy | News
Is it possible to understand your competitor's communication strategy in depth; can we understand their current priorities and evaluate their effectiveness? The answer is yes. With Enigmia Reputation and its advanced media and social media monitoring system, you can get a clear view of your competitors' actions and results in real time...
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Artificial Intelligence applied in Business Communication | News
Artificial intelligence (AI) applied to business communication has revolutionized multiple aspects of business operations, and communication is no exception. In an environment where companies must respond quickly to the changing needs of audiences, AI becomes a key ally to optimize communication, personalize messages, and...
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What is Data-Driven Marketing? | News
The power of data-driven marketing: strategies for success in the digital age Data-driven marketing, or data-driven marketing, has become an essential tool for companies looking to optimize their efforts and maximize the impact of their campaigns. Rather than relying on intuition or assumptions, the data-driven approach...
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Big Data and Artificial Intelligence: Transforming the future of data. | News
Big Data and Artificial Intelligence (AI) are two of the most disruptive technologies of the 21st century. They are changing the way businesses and governments analyze vast amounts of data, improving decision making, operational efficiency and personalization of services. This article explores how these two technologies complement each other....
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