#Reputation

Indicadores de reputación corporativa: cuáles importan de verdad y cómo medirlos | News, #Reputation
Analizamos qué indicadores de reputación corporativa utiliza el mercado, sus límites y cómo evolucionar hacia una medición real del impacto reputacional y narrativo. La reputación corporativa se ha convertido en una de las variables más relevantes para la dirección estratégica de cualquier organización. Ya no afecta solo a la imagen externa de una compañía. Afecta…
Indicadores de reputación corporativa:
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Forbes Best Reputation 2026 Enigmia
Forbes Best Reputation 2026 Spain: How Enigmia has driven market-leading corporate reputation analysis | News, #Reputation
The Forbes Best Reputation 2026 Spain edition, published by Forbes Spain in January 2026, marks a before and after in the evaluation of corporate reputation in our country. In this first edition of the ranking, focused on the 100 companies with the best reputation in Spain, Enigmia has played a key role in the evaluation of...
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Advanced media analysis: Learn to differentiate media themes and narratives and measure reputational risk to anticipate crises and make informed strategic decisions.
Themes, narratives and reputational risk in advanced media analysis | News, #Reputation
In the age of information overabundance, knowing that your brand is in the news is no longer enough. The real strategic value lies in understanding how it is being talked about and what stories are resonating with the public. To navigate this environment, it is essential to distinguish between the "noise" of keywords and...
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Enigmia's Reputational Impact IR Report
What is a Reputational Impact Report (IR) and why has it become a strategic standard? | News, #Reputation
What is a Reputational Impact Report (IR) For years, reputation has been analyzed on the basis of partial metrics: volume of impacts, news clipping, sentiment analysis or rankings without context. These approaches have been useful for describing an organization's public visibility, but they are insufficient to answer a question that is much more important than the...
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Qué es un clipping y por qué ya no basta para entender tu impacto en medios | News, #Reputation
Durante años, el clipping ha sido una de las herramientas más habituales para seguir la presencia de una empresa, una marca o un portavoz en los medios de comunicación. Su función era clara: recopilar apariciones en prensa, radio y televisión para saber dónde, cuándo y en qué contexto había sido mencionado un actor determinado. Esa…
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Corporate reputation: what is it and why does it matter? | News, #Reputation
What is corporate reputation Corporate reputation expresses the perception that different stakeholders -customers, employees, investors, regulators, the media and society- have of an organization. This perception is shaped by multiple elements: the company's track record, strategic decisions, the quality of products and services, institutional behavior...
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Análisis de medios: qué es, para qué sirve y cómo ayuda a entender el espacio público | News, #Reputation
Qué es el análisis de medios, para qué sirve en comunicación y reputación y cómo convertir la cobertura informativa en conocimiento útil para tomar mejores decisiones.
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