News

Brand growth | News
When it comes to brand growth, many companies still think of increasing sales in the short term or launching more aggressive advertising campaigns. But the truth is that the concept goes much further. A brand really grows when it manages to expand its presence in the market, consolidate its reputation and generate trust...
Brand growth
Read
now
Tools to measure media influence
Tools for measuring media influence: a guide with a reputational approach | News
Measuring media influence is not the same as counting how many times a brand is mentioned in the press or on social networks. Nowadays, the real impact of a brand, company or personality depends not only on the volume of coverage, but also on the quality of the content published, the meaning of the message,...
Read
now
How to evaluate a Call Center agent with advanced tools | News
The quality of service in a call center depends to a large extent on the individual performance of its agents. Evaluating agents effectively not only allows identifying areas for improvement, but also enables the development of strategies aimed at optimizing performance. Among the main benefits are the following: A rigorous agent evaluation...
Read
now
How ENIGMIA has analyzed a decade of King Felipe VI's impact on Spain | News
Report examining the impact, popularity and reputation of the reign of Felipe VI of Spain. An innovative approach with Big Data and Artificial Intelligence at the service of reputational analysis.
Read
now
Artificial Intelligence (AI) in communication | News
Business communication is undergoing one of the most significant transformations in recent decades thanks to the incorporation of Artificial Intelligence (AI). From process automation to mass customization, AI is not only changing the way businesses interact, but it is also redefining how decisions are made....
Read
now
How to measure company reputation effectively | News
En un mercado cada vez más competitivo, la reputación corporativa se ha convertido en un factor determinante para el éxito de las organizaciones. Evaluar cómo es percibida una empresa por sus clientes, empleados y socios permite identificar fortalezas, debilidades y oportunidades para mejorar su imagen. Este artículo explora los métodos más eficaces para medir la…
Read
now
Event analysis. Discover the perfect measurement | News
Today, organizing an event goes far beyond bringing people together in a space. The real challenge lies in creating memorable experiences, measuring the impact generated and using that data to optimize future encounters. This is where event analytics becomes an indispensable tool. Not only does it allow you to evaluate the...
Read
now
Discover the promising soccer players 2025  | News
The Importance of Identifying New Talent In the world of soccer, the search for and discovery of promising new players is critical to the success of teams and clubs. Every season, young players emerge who dazzle on the soccer field and could be the next big star of the sport. Identifying these talents...
Read
now
People counting system. How it works and everything you need to know | News
People counting is a key tool in sectors such as retail, event management and public transportation, among others. With technological advances, these systems have evolved into highly accurate solutions, allowing organizations to analyze critical data to optimize resources and improve processes strategically. In addition to the...
Read
now
Data Marketing: The strategy that revolutionizes modern advertising | News
Data Marketing is transforming the way companies plan and execute their strategies. In an increasingly digitized world, the intelligent use of data has become an indispensable tool to personalize experiences, anticipate needs and maximize ROI. This approach enables organizations to make better decisions...
Read
now

Our partnership