The Communications Director's Problem: How to demonstrate that communication adds value to the business | News, #Reputation
For years, communications departments have grappled with a difficult paradox: their work is increasingly strategic, yet their metrics remain, in many cases, overly operational. The Communications Director (Dircom) plays a crucial role in building trust, protecting the company's reputation, anticipating risks, providing visibility into corporate decisions, and positioning the company...
Intelligence solutions
Marketing and sponsorship
Campaigns, sponsorships, brand ambassadors, and brand activations generate more than just visibility. They can transfer reputation, activate narratives, reinforce brand attributes, and produce measurable communicative value. Enigmia analyzes the real impact of these actions to understand the return they generate, the conversations they produce, the audiences they reach, the partnerships they build, and the assets that offer the greatest reputational and commercial affinity. This approach allows for comparing options, prioritizing investments, and evaluating campaigns or sponsorships from a value perspective, not just a reach perspective.

What We Do
We measure the value of communication
We estimate in economic terms the capacity of a campaign, sponsorship, ambassador, event or public asset to generate communicative impact.
We analyze reputational transfer
We evaluate what attributes, values, narratives, or risks are transferred between a brand and the asset, person, event, or territory it is associated with.
We evaluate ambassador and asset affinity
We compare profiles, athletes, creators, leaders or events based on their reputation, public personality, social presence and fit with the brand.
We measure the narrative impact of campaigns
We analyze what conversation a marketing action generates, what stories it activates, and how it contributes to the brand's public positioning.
We compare investment options
We help prioritize sponsorships, campaigns, profiles or territories based on their reputational impact, communicative value and strategic affinity.







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