Intelligence solutions

Public institutions

Public institutions need to understand how their policies, decisions, leaders, and services are perceived, but also which audiences their messages actually reach and how those audiences behave in both the physical and digital realms. Enigmia combines reputation analysis, public narratives, audience data, mobility data, digital behavior data, and territorial sensitivity to help administrations and public bodies evaluate campaigns, target messages, detect risks, and make better decisions regarding communication, management, and institutional activation.

Contact

Instituciones públicas | Inteligencia reputacional institucional

What We Do

We evaluate the impact of public policies and campaigns

We analyze how a measure, plan, campaign or institutional decision is interpreted in the media, networks and social conversation, identifying which narratives reinforce or hinder its public acceptance.

We identify physical and digital audiences

We detect which audiences are exposed to a campaign, visit a territory, participate in an event, consume certain content, or show affinity with an institutional message.

We analyze territory and social sensitivity

We study differences by zones, profiles, communities or population segments to understand where there is greater receptivity, resistance, interest or need for action.

We evaluate messages and institutional positioning

We measure which messages generate the greatest impact, which topics activate conversation, which attributes are associated with an institution, and how public trust evolves.

We guide public campaigns and decisions

We translate the analysis into recommendations for segmenting audiences, prioritizing territories, adjusting messages, planning campaigns, anticipating controversies, and improving institutional capacity for action.

Services

We offer strategic consulting, detailed studies and business intelligence solutions to transform data into actionable insights, optimize decisions and anticipate key trends.