Reputación y marca | Medición reputacional y narrativa

Intelligence solutions

Reputation and brand

A brand's reputation is built on decisions, messages, actions, media, social conversation, and constant comparison with other players. It's not enough to know how much an organization is being talked about: it's necessary to understand how it's perceived, what attributes are associated with it, which reputational dimensions are strengthened or damaged, and what narratives explain its public position. Enigmia measures the reputational impact of this conversation, analyzes its evolution over time, and helps identify risks, opportunities, and levers for improvement to manage the brand with comparable and defensible criteria.

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What We Do

We measure reputational impact

We evaluate the reputational quality of information, mentions, and narratives that affect a brand or organization, differentiating between presence and real impact.

We analyze dimensions and attributes of reputation

We identify which aspects of reputation are being strengthened or deteriorated: leadership, innovation, integrity, performance, sustainability, social commitment, or closeness.

We explain which narratives build the brand

We detect the narratives that explain a brand's public position and how those narratives influence its perception, legitimacy, and ability to act.

We track reputational evolution over time

We analyze reputation trajectories to understand whether a brand consolidates strengths, accumulates risks, or undergoes relevant changes in its public position.

We identify positioning risks and opportunities

We identify areas where the brand can gain relevance, correct weaknesses, or anticipate narratives that may affect its reputation.

Services

We offer strategic consulting, detailed studies and business intelligence solutions to transform data into actionable insights, optimize decisions and anticipate key trends.