The Communications Director's Problem: How to demonstrate that communication adds value to the business | News, #Reputation
For years, communications departments have grappled with a difficult paradox: their work is increasingly strategic, yet their metrics remain, in many cases, overly operational. The Communications Director (Dircom) plays a crucial role in building trust, protecting the company's reputation, anticipating risks, providing visibility into corporate decisions, and positioning the company...
Intelligence solutions
Media and reporting
Data can be transformed into editorial content, rankings, public studies, and reports capable of generating authority and sparking conversation. Enigmia uses its indicators to create structured analyses of the public sphere, identify relative positions, and explain which actors, brands, or leaders stand out for their reputational impact, communicative value, or narrative influence. This framework allows for the transformation of complex information into clear, defensible, and publishable content, useful for media outlets, companies, institutions, observatories, industry rankings, or analytical legitimization projects.

What We Do
We create reputation rankings and indices
We rank actors, brands, leaders or sectors based on our own indicators of reputation, communicative value, leadership or narrative impact.
We prepare sector reports and public studies
We build analyses on companies, sectors, public figures or social phenomena with a clear, comparable and defensible interpretation.
We turn data into editorial content
We transform complex information into understandable, publishable, and useful pieces for media outlets, observatories, brands, or institutions.
We develop periodic observatories
We create recurring monitoring systems on reputation, leadership, sectors, territories, narratives, or relevant changes in the public sphere.
We help to legitimize indicators and knowledge
We transform analysis into market references, authoritative content, and communication assets for organizations, media outlets, and partners.







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