Public actors

Observatory of Spain's Management Value in the World 2025: global leadership turned into data
The Observatory of the Managerial Value of Spain in the World 2025, promoted by the Conexión España Foundation and developed with Enigmia, demonstrates with empirical evidence that Spanish managerial talent has consolidated itself as a true strategic asset of the country. A rigorous analysis of its impact, reputation and international projection.
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Best soccer scouting tool
Best football scouting tool: how to spot talent before the market
Discover why traditional scouting tools are no longer enough and how to spot young football prospects before the market does with a new approach based on data and publicly available signals. Choosing the best football scouting tool seems, at first glance, to be a matter of data, videos, or league coverage. But…
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sports sponsorship
How to truly measure sports sponsorship: from media impact to reputational and communicative value
Measuring sports sponsorship solely by impressions, audience, or advertising equivalent is no longer enough. Brands need to understand the reputational impact of an investment, the values it conveys, and the real communicative value it produces. This is the leap that allows us to move from simple exposure to a strategic evaluation of sponsorship. Sports sponsorship is…
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What is football scouting: how it works, why it's changing, and what comes next
Talking about football scouting is, in essence, talking about one of the most crucial activities in the entire sports industry. Before a player signs for a big club, before an agency adds them to its portfolio, before a team invests in their development, or before an investor has a hunch…
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