Transform your communication into a strategic asset
Discover how different organizations have been able to demonstrate the value of their communication, reduce reputational risks and make strategic decisions based on objective data.
Ready to demonstrate the ROI of your communication?

Take control with our AI and turn your reputation into a strategic asset
Turn your reputation into a strategic asset backed by accurate data and measurable results.

Does your company know how much it is talked about, but not what impact it has on its reputation?
Companies are inundated by a constant flow of data and messages that are not filtered or prioritized, which causes confusion and makes it difficult to identify the information that is truly relevant for decision making.
Traditional reports take one to three months to deliver, so by the time they arrive it is too late to anticipate or mitigate crises. In addition, they focus on visibility metrics without reflecting real, in-depth brand insight.
Quickly and reliably demonstrating the return on investment in communication activities is almost impossible with current tools, as they do not clearly connect the investment with concrete business results and reputational value.
Reputational Impact (RI) is the metric that changes everything.
The IR integrates five key factors:
- Audience reached
- Level of prominence
- Sentiment analysis
- Credibility of sources
- Relevance to strategic stakeholders
All this processed in real time so you can act when it really matters.

How the IR calculator works
The IR Calculator is designed to quantify on a scale of 0 to 10 the real value of each media appearance. It's not just about knowing how much people are talking about you, it's about understanding how it impacts your reputation.
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Advanced technology for intelligent decisions
Visualize at a glance the reputational status of your company with clear graphs and comparisons that you understand instantly.
Receive expert-supervised analysis without waiting. From individual data to corporate strategic vision.
Your specialized consultant who processes thousands of news stories daily and alerts you to narrative changes in hours, not months.
Compare yourself with competitors and benchmarks on a continuous and updated basis.

Three options adapted to every need
ON-DEMAND ANALYSIS
Observatory
One-shot reports for timely decisions
Comparative reports by sector or topic with quick service, on demand or subscription. The perfect option to have a reputational pulse without platform investment.
- Instant sectorial comparative reports.
- No technological deployments or complex implementations.
- Analysis of up to 4 entities (your company + 3 competitors).
- Reputational Impact Metrics and immediate benchmark.
- Expert consultant on request for data interpretation.
Ideal for companies looking for specific analysis without platform commitment. Perfect for one-off projects, reputational audits or strategy validation.
SIMPLIFIED SAAS ENTRY
Reputation lite
Smart reputation management: first step
Basic platform with limited news volume (20,000/year), maximum 4 entities and restricted menus. The ideal gateway for real proof-of-concepts or medium-sized companies.
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SaaS Dashboard with essential functionalities.
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Up to 20,000 news items monitored annually.
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Analysis of your company + 3 main competitors.
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Basic chart builder (max. 20 saved charts).
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Real-time Reputational Impact Metrics.
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Email support.
Ideal for mid-sized companies that want to validate the concept before scaling, or companies with basic reputation monitoring needs.
MAXIMUM CUSTOMIZATION
Premium Reputation
The complete solution for market leaders
Full platform access with unlimited news and entities, customized attributes and comprehensive strategic support. Designed for large corporations that need full depth and flexibility.
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Complete SaaS platform without restrictions.
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Unlimited news and monitored entities.
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Total customization: customized attributes and dimensions.
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Specialized AI assistant + Advanced semantic search engine.
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Automatic reports supervised by experts.
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Dedicated strategic consultant + 24/7 support.
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Advanced graphics builder (unlimited graphics).
Ideal for companies looking for specific analysis without platform commitment. Perfect for one-off projects, reputational audits or strategy validation.
Real solutions for real challenges

Detect risks in product narratives before they become crises. Evaluates the IR of launches and campaigns in real time.

Measures the effectiveness of institutional policies and communications. Anticipates citizen reactions and adjusts messages on the fly.

Monitor your sustainability reputation against competitors. Manage public perception on energy transition and environmental responsibility.

Monitor the perception of your company, anticipate risks and dress your indicators with metrics that drive trust and brand value.
Turn your reputation management around starting today.
Don't wait any longer to turn your communication into a strategic asset. Our team will accompany you every step of the way and configure the system according to your specific needs.

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