Narratives

Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning | Regulatory intelligence, Narratives, News
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…
Dual materiality of corporate reputation
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How to measure influence on social media (beyond engagement)
How to measure influence on social media (beyond engagement) | Narratives, News
Social media influence is one of the most used—and most misunderstood—concepts in marketing and communication. For years, it has been assumed that influence consists of having a large audience and generating interaction. The more followers, likes, and comments, the greater the influence. However, the reality is much more uncomfortable:…
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