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Dual materiality of corporate reputation
Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…
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Corporate reputation indicators:
Corporate reputation indicators: which ones really matter and how to measure them
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…
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Measuring media impact: how to know if your media appearances generate real value
For years, measuring media impact has relied on indicators such as the number of appearances, potential audience, estimated reach, or advertising value equivalent. These metrics remain useful for describing the exposure of a brand, institution, campaign, or sponsorship, but they don't always answer the question…
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Forbes Best Reputation 2026 Enigmia
Forbes Best Reputation 2026 Spain: How Enigmia has driven market-leading corporate reputation analysis
The Forbes Best Reputation 2026 Spain edition, published by Forbes Spain in January 2026, marks a before and after in the evaluation of corporate reputation in our country. In this first edition of the ranking, focused on the 100 companies with the best reputation in Spain, Enigmia has played a key role in the evaluation of...
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Advanced media analysis: Learn to differentiate media themes and narratives and measure reputational risk to anticipate crises and make informed strategic decisions.
Themes, narratives and reputational risk in advanced media analysis
In the age of information overabundance, knowing that your brand is in the news is no longer enough. The real strategic value lies in understanding how it is being talked about and what stories are resonating with the public. To navigate this environment, it is essential to distinguish between the "noise" of keywords and...
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Best soccer scouting tool
Best football scouting tool: how to spot talent before the market
Discover why traditional scouting tools are no longer enough and how to spot young football prospects before the market does with a new approach based on data and publicly available signals. Choosing the best football scouting tool seems, at first glance, to be a matter of data, videos, or league coverage. But…
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How to measure a company's reputation: methodology and indicators for assessing reputational impact
Corporate reputation has become one of the most important strategic assets for any organization. The decisions of customers, investors, regulators or employees are increasingly influenced by the public perception of a company. However, many organizations still manage reputation intuitively or based on partial impressions.....
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Enigmia's Reputational Impact IR Report
What is a Reputational Impact Report (IR) and why has it become a strategic standard?
What is a Reputational Impact Report (IR) For years, reputation has been analyzed on the basis of partial metrics: volume of impacts, news clipping, sentiment analysis or rankings without context. These approaches have been useful for describing an organization's public visibility, but they are insufficient to answer a question that is much more important than the...
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sports sponsorship
How to truly measure sports sponsorship: from media impact to reputational and communicative value
Measuring sports sponsorship solely by impressions, audience, or advertising equivalent is no longer enough. Brands need to understand the reputational impact of an investment, the values it conveys, and the real communicative value it produces. This is the leap that allows us to move from simple exposure to a strategic evaluation of sponsorship. Sports sponsorship is…
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