News

Forbes Best Reputation 2026 España: Cómo Enigmia ha impulsado el análisis de reputación corporativa que lidera el mercado | News, #Reputation
La edición de Forbes Best Reputation 2026 España, publicada por Forbes España en enero de 2026, marca un antes y un después en la evaluación de reputación corporativa en nuestro país. En esta primera edición del ranking, enfocado en las 100 compañías con mejor reputación en España, Enigmia ha tenido un papel clave en el…
Forbes Best Reputation 2026 Enigmia
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Análisis de medios avanzado: Aprende a diferenciar temas y narrativas en medios y a medir el riesgo reputacional para anticipar crisis y tomar decisiones estratégicas informadas.
Temas, narrativas y riesgo reputacional en el análisis avanzado de medios | News, #Reputation
En la era de la sobreabundancia informativa, saber que tu marca aparece en las noticias ya no es suficiente. El verdadero valor estratégico reside en entender cómo se habla de ella y qué historias están calando en la opinión pública. Para navegar este entorno, es fundamental distinguir entre el “ruido” de las palabras clave y…
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Informe de Impacto Reputacional IR de Enigmia
¿Qué es un Informe de Impacto Reputacional (IR) y por qué se ha convertido en un estándar estratégico? | News, #Reputation
Durante años, la reputación se ha analizado a partir de métricas parciales: volumen de impactos, clipping de noticias, sentimiento positivo o negativo, rankings sin contexto. Estos enfoques han sido útiles para describir la visibilidad, pero insuficientes para responder a la pregunta verdaderamente relevante para una organización o institución: ¿qué impacto real tienen las narrativas públicas…
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artificial intelligence trend-2026
The main trends in artificial intelligence | News
Artificial intelligence has become the most powerful transformation engine of our time and is already a trend for 2026, no longer a promise or an optional resource. It is now the backbone of how companies work, compete and make decisions. Global investment in this type of...
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Risk quantification
Risk quantification and analysis for effective decision making | News
Risk quantification is one of the most important analyses in any size company. When we talk about risk, we often make the mistake of thinking only of financial losses or regulatory compliance problems, but the reality is that risk is much broader than that, because it can be a...
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Companies using contact centers in the top 5 industries
Companies using contact centers and the top 5 industries | News
Contact centers have become an essential piece of equipment for thousands of companies around the world. Despite the digital transformation and the arrival of new communication channels, the telephone is still the most direct and human resource when it comes to solving problems or making quick decisions. One call...
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Brand growth
Brand growth | News
When it comes to brand growth, many companies still think of increasing sales in the short term or launching more aggressive advertising campaigns. But the truth is that the concept goes much further. A brand really grows when it manages to expand its presence in the market, consolidate its reputation and generate trust...
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automated European legislative alerts
How to stay informed with automated European legislative alerts | News
The regulatory environment in Europe is changing faster than many organizations can cope with. It's not just about big laws making headlines. Hundreds of amendments, drafts and proposals are debated every week in national legislative chambers, European commissions and bodies that, without making a sound, can completely transform an industry. The...
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Generative AI and advertising for irresistible campaigns
Generative AI and advertising, the formula for irresistible campaigns | News
Advertising has always been one step ahead. Its DNA is imprinted with the urgency to adapt, to read trends, to anticipate what others can only guess at. So it is not surprising that generative AI has found in this field a fertile, dynamic space full of possibilities. Today it is not just a matter of...
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improve user experience
Keys to improve user experience | News
Today the challenge is not only to attract visitors but to offer an environment where people want to stay. Improving user experience is not a design whim or a fad, it is a strategic piece for any organization that understands how decisions are made in digital. Maybe your website...
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