Media analysis: what it is, what it's for, and how it helps us understand public space | News, #Reputation
What is media analysis, what is its purpose in communication and reputation, and how to turn news coverage into useful knowledge for making better decisions.INTELLIGENCE
OF THE IMPACT
PUBLIC
We measure and interpret how public narratives affect the reputation, communication, and performance of organizations, leaders, and brands using AI, data, and proprietary indicators.
ENIGMIA SYSTEM
Enigmia combines artificial intelligence, semantic models, and proprietary indicators to transform large volumes of public information into structured, comparable, and useful knowledge for decision-making.
Our system identifies actors, themes, narratives, and attributes; measures their reputational and communicative impact; and translates the results into strategic readings for communication, reputation, public affairs, marketing, leadership, and audiences.
- Media
- Networks
- Public data
- Sectoral data
- Own data
- Territorial data
- Text
- Image
- Audio
- Video
- Contents
Enigmia System
- Narratives
- Dimensions
- Indicators
- Evidence
- Decisions
- #Reputation
- Public affairs
- Hearings
- Leadership
- Narrative risks
Areas where we contribute intelligence
We apply the Enigmia system in areas where public exposure influences decision-making. We combine AI, data, proprietary indicators, and expert judgment to interpret reputation, narratives, regulations, leadership, audiences, and communication value.
#Reputation
AI to analyze your company’s reputation in real time, just as you would.
#Reputation
We measure how your organization's reputation is built in the media, networks, and public conversation.
- Track your reputational impact day by day
- Compare your position against competitors
- Identify narratives, risks, and opportunities
- Understand which dimensions strengthen or erode your reputation
- Evaluate the actual effectiveness of your communication
- Access traceable evidence and explanations
- Turn analysis into decisions
LEGISLATIVE
Immediate alerts on legislative processes anywhere in the world.
Public affairs
We analyze regulatory debates, institutional actors, and public narratives that may affect your sector.
- Legislative and regulatory monitoring
- Parliamentary agendas and official bulletins
- Political and sectoral narratives
- Reputational risks linked to regulation
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Name
COMPANY
DATA LAKE
To know the physical and digital behavior of Spaniards in real time.
HEARINGS
We understand how audiences behave in the physical and digital realms to guide campaigns, markets, and decisions.
- Analyze mobility, consumption and interests
- Identify priority profiles and territories
- Compare your own audiences and those of your competitors.
- Decide where to act, who to address, and what message to use.
30%
30%
of the population of Spain and Portugal
80%
16 Mill.
of cell phones
55%
5 Mill.
of households
15%
1 Mill.
of televisions
90%
5 MM.
Daily navigations
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PEOPLE
Popularity, personality and values associated with executives, public figures and influencers.
LEADERSHIP
We analyze the reputation, public persona, and communicative value of leaders, executives, public figures, and influencers.
- Individual and comparative reputation
- Public personality traits
- Values and associated attributes
- Evolution of notoriety and impact
- Fit with brands, sectors and audiences
Insider
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now
now
What is football scouting: how it works, why it's changing, and what comes next | Public actors, News
Talking about football scouting is, in essence, talking about one of the most crucial activities in the entire sports industry. Before a player signs for a big club, before an agency adds them to its portfolio, before a team invests in their development, or before an investor has a hunch…Read
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now
Our partnership
Spanish 
English 
Portuguese 
French 
German 
Italian
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Name
COMPANY