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Results for "Corporate Reputation""

Reputation ranking of the presidents of the Spanish Continuous Market in 2026 prepared by Enigmia
Reputation ranking of the presidents of the Spanish Continuous Market — First half of 2026 | Reports, #Reputation
Who truly leads in executive reputation in Spain? Enigmia analyzed the reputation of the CEOs of companies listed on the Spanish Continuous Market during the first half of 2026. The result is not just a ranking by notoriety. It's a snapshot of how top business leaders transform their media presence into impact…
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The Communications Director's Problem: How to demonstrate that communication adds value to the business | News, #Reputation
For years, communications departments have grappled with a difficult paradox: their work is increasingly strategic, yet their metrics remain, in many cases, overly operational. The Communications Director (Dircom) plays a crucial role in building trust, protecting the company's reputation, anticipating risks, providing visibility into corporate decisions, and positioning the company...
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Reputation and legitimacy of the innovative pharmaceutical industry
The legitimacy of the innovative pharmaceutical industry 2026 Q1 | Reports, #Reputation
The innovative pharmaceutical industry occupies a unique position in the public sphere. Its activity is linked to science, health, investment, research, medical innovation, and improving patients' lives. But it also operates in a particularly demanding environment, where regulation, drug pricing, patents, and other factors play a significant role.
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Dual materiality of corporate reputation
Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning | Regulatory intelligence, Narratives, News
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…
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Corporate reputation indicators:
Corporate reputation indicators: which ones really matter and how to measure them | News, #Reputation
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…
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Reputation and AI - Artificial intelligence to measure reputation
How AI improves reputation: from monitoring to reputational intelligence | News, #Reputation
An organization's reputation is no longer built solely on what it communicates. It is also built on how its decisions, spokespeople, results, crises, silences, and actions are interpreted in the public sphere. Media outlets, social networks, industry debates, institutional discourse, digital communities, and stakeholders...
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How to measure influence on social media (beyond engagement)
How to measure influence on social media (beyond engagement) | Narratives, News
Social media influence is one of the most used—and most misunderstood—concepts in marketing and communication. For years, it has been assumed that influence consists of having a large audience and generating interaction. The more followers, likes, and comments, the greater the influence. However, the reality is much more uncomfortable:…
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