Insider

Results for "Corporate Reputation""

Dual materiality of corporate reputation
Dual materiality and corporate reputation: from identifying impacts to understanding their real meaning | Regulatory intelligence, Narratives, News
Dual materiality has become established as one of the major advances in how companies analyze their impact. It is no longer enough to understand how the environment affects the business. Now it is also necessary to understand how the company's own activity impacts society, the environment, and…
Read
now
Corporate reputation indicators:
Corporate reputation indicators: which ones really matter and how to measure them | News, #Reputation
We analyze which corporate reputation indicators the market uses, their limitations, and how to evolve toward a true measurement of reputational and narrative impact. Corporate reputation has become one of the most relevant variables for the strategic direction of any organization. It no longer only affects a company's external image. It affects…
Read
now
How to measure influence on social media (beyond engagement)
How to measure influence on social media (beyond engagement) | Narratives, News
Social media influence is one of the most used—and most misunderstood—concepts in marketing and communication. For years, it has been assumed that influence consists of having a large audience and generating interaction. The more followers, likes, and comments, the greater the influence. However, the reality is much more uncomfortable:…
Read
now

Our partnership